BCG: Knowledge Discovery and Enterprise Search
Discover how Boston Consulting Group (BCG) achieved a 39% uplift in work completion rate and a 27% improvement in search relevance with Articul8's platform.
39%
Uplift in work completion rate.
27%
Enhancement in search relevance.
+46
Point Net Promoter Score (NPS) increase.
Background
Boston Consulting Group (BCG), a leading global management consulting firm, was looking to improve the productivity of their consulting staff. Specifically, their goal was to bring actionable insights from 50+ years of accumulated data and knowledge to their consultants' fingertips, thereby enabling them to focus on valuable analysis and developing better insights rather than spending time searching and locating information.
Challenge
For BCG's consultants to deliver value in a timely manner to their clients, they were up against the significant challenge of making sense of an ever-growing digital repository accumulated over 50+ years dispersed across multiple data sources and involving multiple data formats. Every document was rich in text, graphs, and imagery and was hard to analyze quickly. Existing knowledge systems often forced consultants to use keyword-based searches, sometimes having to go page by page, and scanning entire documents from top to bottom. Consultants struggled to find the most relevant insights despite time-consuming search efforts.
Solution
Articul8 AI deployed a full-stack, production-grade enterprise GenAI platform in a few weeks that included a conversational system with contextual understanding, multimodal capabilities, and in-app document citation and exploration. The product was powered by a domain-specific multi-modal (image and text) large language model built on BCG's corpus of unstructured, mixed-mode knowledge data, and deployed within BCG's virtual private cloud (VPC) without any data leaving the enterprise perimeter.
Outcomes
Business Impact: BCG's strategic deployment of Articul8's GenAI knowledge discovery platform directly enhanced its services, equipping the firm to provide more informed strategies and insights to clients. Consultants were able to complete tasks more efficiently with 39% uplift in work completion rate.
Operational Efficiency: Improvement in BCG's search capability streamlined the consultants' ability to retrieve information quickly, thereby optimizing workflow and reducing time spent on data search and sifting, with a 27% enhancement in search relevance. A Senior Partner at BCG noted the efficiency gains, saying, "BOOM!!!!! I found one of the hardest pieces of information to find with my very first search using the new Articul8 platform. I never found it [previously] despite searching for it multiple times [with the old keyword-based tool]."
User Experience: The GenAI-based knowledge discovery product powered by Articul8 markedly improved BCG consultants' user experience. This was evident in the increased satisfaction levels and the enthusiastic feedback from the team. "This is life changing. Search will never be the same again. My clients are going to be blown away!" said a Managing Director & Senior Partner. With this new GenAI powered tool, BCG consultants reported a +46-point Net Promoter Score (NPS) increase.